Never heard of it. It's worth a shot. I fancy myself a bit of a sauce snob. I am not a fan of most ketchups either.
oh, and my kids like the organic ketchup from trader joes
looks like it is only available in very few places in chicago so far. You can order it from their website but it is even more pricier. I paid about $2.75 for a bottle. Online it is $4.