They had a $100,000 goal and raised over $10 million. That's unbelievable. The best part is they get all of their venture capital essentially by pre-sales. They didn't have to give up any ownership of their company to investors.
What would you do next if this was your company? I suspect they will try to stay independent and keep developing products (keeping the dream alive). I think the smart thing to do would be to sell the company while it's hot (Apple, maybe MS or Samsung) at a 1 billion dollar valuation (completely outrageously overvalued, but somehow normal in today's techworld).
Look at what just happened to Digg, they just sold for $500,000. They were offered somewhere around $16 million by Google a few years back and turned it down. Dumb dumb dumb.