A big part of name branding is just keeping it people talking and thinking about it. While this forum may not be the best spot as everyone here wouldn't be heavily affected by the marketing, we could easily move onto a different venue (watercooler, other forum, etc) and be talking about it and have the simpletons over hear us talking about it. So in effect we'd become the carriers of the virus. Even if we don't get infected ourselves we help infect others.