I was in the supermarket the other and made a point of looking at the sign.
At the top it said "Beverages" then listed "Soda," "Juices," "Water" and "Mixers" (like non-alcoholic mixes you add to booze). I know Other supermarkets in my area have beer in their "beverage" isle as well, but the store I was in keeps it in its own cooler sections.
In Connecticut theu can't sell anything stronger then Beer at the supermarket (so no wine or liquor - that's what the "Packy" is for)