That is fucking awesome. I love his style of writing and I think he's right on with his analysis. (Long read tho) I too have trouble deciding how much to sell my products and services for. My web design and scripts that I sell probably go for less than what they should, but I always feel like I'm asking too much.
I hate this business. That's probably why I work for someone else. Well, that and working for someone else gets me the same paycheck when I sit here and screw off on web forums